“PackRate® is the best tool I’ve seen to gauge people’s opinions on packaging in real time whilst also having the ability to promote our environmental credentials and educate customers on related topics. I’ve been pleasantly surprised so many M&S customers are willing to share their views on packaging (good and bad) and excited by the prospect of getting this information from a wider audience, when other retailers join the site. I’m also anticipating being able to mine the longer term data trends in a way which informs our packaging strategy to enhance our brand, deliver real benefit for General Merchandise and delight our customers.” Roger Wright, Head of Technical Packaging, General Merchandise, Marks and Spencer
For more information please email packrate@woodwayuk.com